Hey, I’m Ella.

I’m a content producer, video strategist and brand builder. I was one of the founding members of BuzzFeed Video and oversaw content creation across all video brands. While at BuzzFeed, I launched BuzzFeed Violet - a scripted channel and series; Pero Like - a Latinx content brand; BuzzFeed’s flagship Snapchat channel; BuzzFeed’s Facebook Live Initiative; 360 Video and The BuzzFeed Creator’s program - an internal talent program.

I also worked in content R&D and development where I launched digital series for various platforms and brands as well as new digital ad products. In 2019, I was named ‘Forbes 30 under 30’ in media.

In the last few years I’ve worked in marketing for kids and family where I worked for Spin Master and Netflix.

Currently I’m at Meta working in short form content — really understanding trends on platforms like IG and TikTok. I’m also studying data analysis and market research getting my masters at USC.