Hey, I’m Ella.

I’m a content producer, video strategist and brand builder. I was one of the founding members of BuzzFeed Video and oversaw content creation across all video brands. While at BuzzFeed, I launched BuzzFeed Violet - a scripted channel and series; Pero Like - a Latinx content brand; BuzzFeed’s flagship Snapchat channel; BuzzFeed’s Facebook Live Initiative; 360 Video and The BuzzFeed Creator’s program - an internal talent program.

I also worked in content R&D and development where I launched digital series for various platforms and brands as well as new digital ad products. In 2019, I was named ‘Forbes 30 under 30’ in media.

In the last few years I’ve worked in marketing for Spin Master, Netflix, Meta.

Currently I’m working at Newsbreak on an app called Scoopz. I work in product management helping shape the content algorithm.